Top 10 SEO Tools for WebSite Analysis Competition & Keyword Research in 2024

Top 10 SEO Tools for WebSite Analysis Competition & Keyword Research in 2024

In this digital era, having a strong online presence for your business is very important. To improve the visibility of your website and drive traffic you need to focus on Search Engine Optimization. For SEO of any website, we use various tools for website analysis, keyword research, and competition analysis. These tools give us insight into search trends to make informed decisions. Website analysis is the first step in SEO.

What are the Top 10 SEO Tools in 2024?

I have worked as an SEO consultant with many businesses with different SEO approaches. Some of my clients just relied on intuition and some used keyword research and analysis tools to know the market trends, search intent, keyword volume, and difficulty. If you are an SEO beginner, you must be aware that SEO doesn’t work on intuition. It requires proper website analysis, keyword research, keyword search volume, and competitor analysis. For all this, we need tools, and some of the good tools are paid and not all have a budget to buy these  SEO tools. So here, we are going to list the best free or paid SEO tools to use for proper analysis. You can use these paid tools for free as well with limited features.

SEO Tools for Keyword Research

  1. Google Keyword Planner
  2. Ubersuggest
  3. Answer the Public

Google Keyword Planner

Keyword Planner, a free tool provided by Google for keyword research and paid search advertising, offers a plethora of features. Not only can you identify the best keywords, but you can also assess their monthly search volume and competition across different parameters such as language and country. Additionally, you have the flexibility to search multiple keywords simultaneously, classify them as branded or non-branded, and apply diverse filters to refine your results.


Ubersuggest by Neil Patel is a paid SEO tool but you can use it for free by signing up. You can find the best keywords for your business using ubersuggest for free. It is easy to use and in the free version, you can find three keywords per day. You can get insights into keyword volume, CPC, keyword difficulty, and more.

Answer The Public

Answer the Public is a paid tool but you can use it for free as well. You can search long-tail keywords and get content ideas using this tool. It can help you find the most search questions or terms asked on Google or other search engines. You can make 3 searches per day for free.

SEO Tools for Website Analysis

  1.  SEOptimer
  2. Google Search Console
  3. Google Page Speed Insights


SEOptimer is one of the best tools for website audit. Almost all SEO professionals use this tool for website analysis. This is a paid tool but you can use it for free as well. This tool shows all the problems in your site from Onpage SEO, backlinks, social links, mobile friendliness, page load speed, and more. Once you get to know about the issues, you can easily fix the problems.

Google Search Console

One of the powerful free website analysis tools offered by Google. You can integrate the Google Search Console on your website and get the performance metrics, search appearance, core web vitals, sitemaps, and indexing status of the website. You can submit the latest sitemap of the website here for indexing.

Google Page Speed Insights

You can increase the speed and performance of your website with the help of Page speed insights. It helps to identify the issues and gives insights on how to make your website faster and well-performed. You can work on the suggestions provided by Page Speed Insights to improve the performance and optimize the website.

Top SEO Tools for Competitor Research

  1. SpyFu
  2. Semrush
  3. Ahrefs
  4. Moz


SpyFu is a very valuable tool for competitor research and provides competitors’ keywords, top pages, backlinks, and organic ranking history. You can also find paid keywords, paid competitors, most performing paid keywords, and more. SPyfu is a paid tool but it is worth the price. Don’t worry you can still use it for free as well. In the free version, it provides 10 keywords and 10 backlinks of the competitor.


Semrush is an all-in-one SEO tool kit, it provides keyword ideas, website audit, and competitor analysis. It is a paid tool but you can use it for free as well with limitations. It also provides a 15-day full trial, you can try it and decide whether to make a purchase or not.  You can look into the competitor’s keywords, and backlinks and make informed decisions for your business as well.


Moreover, Ahrefs is another all-in-one SEO toolset that provides website audits, low-competition keywords, competitor analysis, competitor backlinks, and much more. Notably, this is a paid SEO tool, and its dashboard is very simple and easy to use. Additionally, you can use the basic features of this toolset for free and check the organic traffic, DA, and site health of your website. Consequently, many SEO professionals, small businesses, agencies, and big enterprises are using Ahrefs for detailed research.


Moz is a good SEO tool that offers site audit, keyword research, and backlink analysis features for free. Additionally, you can easily find 5 competitors and the best keywords at no cost. Furthermore, Moz has a variety of free tools, and it helps to generate engaging and SEO-friendly content by providing suggestions. Consequently, many freelancers and small businesses are using the Moz toolset for SEO and content creation.

Some More SEO Tools for Digital Marketers

While we have listed the top 10 SEO tools above, however, there are so many tools available for different tasks. Therefore, I am going to list these tools here, so you can take a look and choose according to your SEO needs.

  • Screaming Frog
  • SE Ranking
  • Raven Tools
  • SEO Site Checkup
  • My Site Auditor
  • Copyscape
  • GTMetrix
  • SiteLiner
  • KWFinder


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